After watching the Bermuda and Keefe commercials, I became very interested in youtubing commercials that may persuade young students. I found fast food commercials to be the most disturbing and eye-opening. What messages are the youth receiving? Most of the McDonald commercials I found were geared toward children and/or young families. The advertisements are catchy and clever. I think my students would find these type of advertisement techniques interesting.
The is 1983 McDonald's Commercial:
This is 2007 McDonald's Commercial:
Sunday, August 8, 2010
9.) Comparing Media
The ACME's Challenging Big Media News and Censorship Actives Guide was extremely helpful in creating Media Literacy lesson plans. I look forward to having students compare two types of media forms about the same story. It will be really interesting to question the techniques of the producers and compare and contrast the information presented.
Boys Scouts mark a century video.
The Times News story
The Indianapolis Recorder
8.) How Can We Make Media Literacy Education Less Negative and More Positive?
How can we make Media Literacy Education more positive and less negative? When I teach about media awareness, I find that my students become uncomfortable and concerned when I focus on gender inequalities, racial divides, violence and stereotypes. I think the ACME's 29 Tips for Teaching Media Literacy shows students the patterns and traps to be aware of without focusing on such negative aspects of media. I am interested in researching this further.
7.) How do we teach Media Literacy?
How do we teach Media Literacy and keep in mind child development? This is a question I am struggling with. What is appropriate to teach at what age? I believe that curricula should be mindful of how students learn. This awareness deepens the meaning of instruction. After researching this topic, I found great resources: Adapting Five Key Questions and the Center for Media Literacy.
Tuesday, August 3, 2010
6.) Control
Who is controlling our thoughts and persuading our actions? I never realized how much influence the “big six” corporations had over what is publicized and how it is publicized. I previously thought that writers/film-makers and their editors/producers were solely responsible for what was published. I was sadly mistaken. This class opened my eyes to everyday influences and the motives behind them. Are we moving towards a FEED world or is the introduction of 2.0 web tools diminishing the power of these big corporations?
Friday, July 30, 2010
5.) Internet the Lesser of Two Evils?
The Internet Versus Television
A revelation I had after reading both Postman and Carr, was that I grew up in the “dumbest” time period of all. Being sucked into the Internet is far better than the passive, non-verbal characteristics of Television. Our generation was consumed by mindless activity but today children are interacting with each other, reading text and problem solving. In regards to media advertisements, Internet ads (the side bar of my email… facebook sidebar) taunt and persuade me far less than T.V. commercials. T.V. commercials and products being advertised in television shows persuade me without consciousness. Perhaps this generation is regaining a world of intellect, moving in the right direction by learning from each other and less from advertising companies.
A revelation I had after reading both Postman and Carr, was that I grew up in the “dumbest” time period of all. Being sucked into the Internet is far better than the passive, non-verbal characteristics of Television. Our generation was consumed by mindless activity but today children are interacting with each other, reading text and problem solving. In regards to media advertisements, Internet ads (the side bar of my email… facebook sidebar) taunt and persuade me far less than T.V. commercials. T.V. commercials and products being advertised in television shows persuade me without consciousness. Perhaps this generation is regaining a world of intellect, moving in the right direction by learning from each other and less from advertising companies.
4.) The Digital Divide
The Digital Divide
After taking this class, I realized how important it is to address the digital divide in a classroom. Even with high academic standards and fabulous technology equipment, our classroom instruction can not ignore the fact that some students have limited experience with technology and others are consumed by it. I have been looking for ways to bridge this gap. With a world already divided, technology could further alienate poor students. My plan for the next year is to make sure every student feels comfortable with basic web 2.0 tools, being careful in assigning daily homework online, writing grants for one-to-one computers and exploring community opportunities for students.
After taking this class, I realized how important it is to address the digital divide in a classroom. Even with high academic standards and fabulous technology equipment, our classroom instruction can not ignore the fact that some students have limited experience with technology and others are consumed by it. I have been looking for ways to bridge this gap. With a world already divided, technology could further alienate poor students. My plan for the next year is to make sure every student feels comfortable with basic web 2.0 tools, being careful in assigning daily homework online, writing grants for one-to-one computers and exploring community opportunities for students.
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